A funding organization for sustainable income improvement in Africa

Our mission

growing wealth.

A lot of money is invested in coffee sustainability every year. But does it have the effect we’re all hoping for? Well, that exactly is our mission: to make sure that funding goes to projects and approaches that are proven to be efficient and effective.

Our mission

GROWING WEALTH

A lot of money is invested in coffee sustainability every year. But does it have the effect we’re all hoping for? Well, that exactly is our mission: to make sure that funding goes to projects and approaches that are proven to be efficient and effective.

Data-informed development
cooperation in coffee

HereWeGrow is a non-profit funding organization based in Hamburg, Germany, dedicated to improving the lives of coffee farming families.

Since 2020, we are funding projects in Ethiopia and Uganda as well as at the sector level. We are committed to finding, testing, and improving effective approaches for the benefit of smallholder farmers and their families. Our key impact metric is household income, and we rate success of a project by measuring its Social Return on Investment (SROI).

Guided by a diverse team of experts in coffee, agriculture, sustainability, data science, development management and economics, as well as local experts in the project regions, we actively share lessons learned with the coffee sector to expand our impact beyond our scope of work.

As an organization established by the founding family of Tchibo, one of Europe’s largest coffee roasters, and funded by the Max and Ingeburg Herz Foundation, we can genuinely say that we are rooted in coffee.

The HereWeGrow blend
Our receipe for impact with evidence

Data-informed development
cooperation in coffee

HereWeGrow is a non-profit funding organization based in Hamburg, Germany, dedicated to improving the lives of coffee farming families.

Since 2020, we are funding projects in Ethiopia and Uganda as well as at the sector level. We are committed to finding, testing, and improving effective approaches for the benefit of smallholder farmers and their families. Our key impact metric is household income, and we rate success of a project by measuring its Social Return on Investment (SROI).

The HereWeGrow blend
Our receipe for impact with evidence

Guided by a diverse team of experts in coffee, agriculture, sustainability, data science, development management and economics, as well as local experts in the project regions, we actively share lessons learned with the coffee sector to expand our impact beyond our scope of work.

As an organization established by the founding family of Tchibo, one of Europe’s largest coffee roasters, and funded by the Max and Ingeburg Herz Foundation, we can genuinely say that we are rooted in coffee.

Meet our team

Profilfoto von Kehinde Atere

Kehinde
Atere

Data
Analyst

herewegrow_about_funding-organization_team_janvanenden

Jan
von Enden

Managing 
Director

herewegrow_about_funding-organization_team_theresafrank

Theresa
Frank

Head of 
Operations

Profilfoto von Marlene Kühling

Marlene
Gutiérrez

Monitoring, Evaluation & Learning Manager

herewegrow_about_funding-organization_team_placeholder

Lidia
Mordel

Country Lead Ethiopia

Profilfoto von Seyran Toker de Freitas

Seyran Toker
de Freitas

Country Lead Uganda

herewegrow_about_funding-organization_team_placeholder

Sarah
Wiegel

Monitoring, Evaluation & Learning Manager

FROM INCOME TO

WEALTH

Our key impact metric is household income

However, we believe that improving income is only the first major step on the journey towards better lives. It allows farmers to own their progress, expand their opportunities, and create a foundation for future generations. And to grow wealth.

Wealth, in our definition, is more than just money – it’s the foundation for a dignified life. It means building resilience and creating lasting well-being for families and communities.

WHO WE PARTNER WITH

We fund organizations that use promising or tested approaches to improve the incomes of smallholder households in coffee growing regions, particularly in Ethiopia and Uganda.

HOW WE FUND IMPACT

Our funding strategy builds on evidence and aims for scale. We support organizations to do what they are best at and to generate evidence – before we help scale up what is working. This is what we call impact funding.

WHO WE PARTNER WITH

We fund organizations that use promising or tested approaches to improve the incomes of smallholder households in coffee growing regions, particularly in Ethiopia and Uganda.

HOW WE FUND IMPACT

Our funding strategy builds on evidence and aims for scale. We support organizations to do what they are best at and to generate evidence – before we help scale up what is working. This is what we call impact funding.

Funded by the Max and Ingeburg Herz Foundation

Our work is primarily financed through the Max and Ingeburg Herz Foundation. Both organizations share the same goal of improving the livelihoods of coffee farmers and their families.

WHAT’s GROWING ON

VISIT OUR BLOG

Real change begins with clarity of purpose and a roadmap to get there. Here you can explore our Impact Map!
Resource allocation is one of the toughest challenges for any impact-driven organization.
Reducing ultra-poverty in coffee growing regions by addressing income, health, and community development.
Improve coffee yields, diversify income streams, and increase profits of 34.000 coffee farmers.

Together, let’s shape the future of coffee – with proof, not guesswork.